Keywords: Risk coping strategy
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Journal Articles
British Food Journal (2012) 114 (1): 40–53.
Published: 20 January 2012
...Ruth Yeung; Wallace M.S. Yee Purpose The purpose of this paper is to examine how the incorporation of marketing elements into consumer risk coping strategies affects consumer purchase decision during periods of food safety concern. Design/methodology/approach This research used a structured...

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