..., translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at: http://creativecommons.org/licences/by/3.0/legalcode Risk reduction...

... Limited 2001 Food safety Risk perception Consumer behaviour Risk reduction Chicken meat The retail volume sales of beef and veal dropped significantly from 617,000 tonnes in 1988 to 390,000 tonnes in 1996 after the public announcement which related BSE disease to CJD in humans...