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Keywords: Risk tolerance
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (8): 2200–2211.
Published: 03 August 2015
... – Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories. Findings – As anticipated, message framing emerged as a significant predictor of perceived risk and the higher...
