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Keywords: SEM-ANN
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Journal Articles
British Food Journal (2024) 126 (12): 4277–4303.
Published: 10 October 2024
...-commerce companies to market organic foods more precisely. Third, our research applied a hybrid SEM-ANN method to comprehensively reveal crucial factors in the complex decision-making process of online organic food purchases, enhancing theoretical generalizability and aiding effective strategy formulation...

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