Keywords: SOBC
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Journal Articles
British Food Journal (2025) 127 (11): 4077–4091.
Published: 13 August 2025
...Khalid Shamim; Subhas Chandra Misra Purpose Various technologically driven online food services, including food delivery applications, substantially contribute to food waste generation. This study utilizes the stimulus-organism-behaviour-consequence (SOBC) paradigm to explore how food delivery...

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