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Keywords: SOBC model
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 879–897.
Published: 05 December 2023
... The current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior. 23 07 2023 17 10 2023 21 10 2023...
