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Journal Articles
Journal:
British Food Journal
British Food Journal (2009) 111 (4): 317–326.
Published: 18 April 2009
... and marketers if the potential of food tourism is to be fully exploited. Originality/value The paper is a reassessment of the significance of food tourism as a product and market and a reminder of possible pitfalls regarding its successful sales and marketing. Joan C. Henderson can be contacted...
