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Keywords: Sales channels
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Journal Articles
Digitalizing sales channels in wine business SMEs: the role of internal and external factors between opportunities and risks
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (4): 1395–1419.
Published: 26 February 2025
...Lapo Mola; Paolo Roffia Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one...
