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Keywords: Samples
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Journal Articles
British Food Journal (2011) 113 (10): 1252–1266.
Published: 27 September 2011
...Carrie Heilman; Kyryl Lakishyk; Sonja Radas Purpose This paper aims to investigate the impact of in‐store sample promotions of food products on consumer trial and purchasing behavior. The authors investigate differences in the trial rate for free samples across different products and consumer...
Journal Articles
British Food Journal (2009) 111 (6): 517–527.
Published: 13 June 2009
... validated primers targeting for invA and lamB genes of Salmonella and E. coli, respectively. Findings Microbiological analysis showed the prevalence of Salmonella in 14 out of 30 chicken carcasses. The same rinse samples were also analysed by multiplex PCR...

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