... explicit and implicit measures, enriches understanding of the factors influencing seafood choices and how these may interrelate. The results are valuable for the industry and contribute to the literature by identifying possible routes to improve seafood sustainability communication. RQ1. What...

...Meredith Lawley; Jane F. Craig; David Dean; Dawn Birch Purpose The purpose of this paper is to explore consumer knowledge of seafood sustainability and how that knowledge influences the purchase of seafood products. Design/methodology/approach Using an online survey (n=1,319...