... products purchases. Findings The results of this study demonstrate that blockchain traceability of GI-agri products positively affects customer self-expansion, perceived quality and premium willingness to pay; customer self-expansion positively affects perceived quality and customer premium willingness...

... to have a stronger brand experience from the self-concept perspective – self-congruity and self-expansion – were also examined. Design/methodology/approach The authors adopted a quantitative research design and collected data from participants who had visited Creative Cities of Gastronomy. A total...