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Keywords: Self-reference
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1289–1304.
Published: 19 March 2020
... Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food. Richetin et al. (2016) argued that self-reference influences attitude toward an organic food brand. Individuals' attitude on and identification to organic...
