... squares structural equation modelling (PLS-SEM) was employed to test the hypothesized relationships, including the moderating effect of cultural identity. Findings Functional–emotional value, conditional value, epistemic value and sense of community shape favourable attitudes, which drive behavioural...

... data from a large online survey of current and former CSA members in Wisconsin, a Midwestern state in the United States. To conceptualize participation in CSA, this work draws on sense of community theory (McMillan and Chavis, 1986), brand loyalty literature and past research about CSA participation...