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Keywords: Sensory expectations
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (2): 738–757.
Published: 20 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sensory expectations Marketing Consumers Taste Beverages Colours The impact of sensory studies on consumer behaviour is massively growing (Bhatia et al., 2021 ; Auvray and Spence, 2008), as its...
