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Keywords: Sequential explanatory mixed methods
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Journal Articles
Green perceived values and willingness to pay: a mixed-methods study in the organic food market
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–25.
Published: 20 January 2026
... GPVs vary in specific contexts. Design/methodology/approach A sequential explanatory mixed-methods design was used to explain GPV fluctuations. First, we conducted quantitative research by analyzing a sample of 408 responses from the general Spanish population using partial least squares structural...
