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Keywords: Service operations
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Journal Articles
Factors important for the selection of fast food restaurants: an empirical study across three cities of Pakistan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (9): 1251–1264.
Published: 31 August 2012
... Consumer behaviour Pakistan Service operations Continuous study of customer behaviour and perceptions is very important in order to respond efficiently to a changing market environment. The studies by Jones et al. (2002) , Bukari and Aziz (2009) and Qin and Prybutok (2009) examined...
