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Keywords: Service-dominant logic (SD-L)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (12): 3837–3851.
Published: 05 May 2020
.... Originality/value This study (1) proposes an innovative model of what and how values are cocreated, particularly in the agro-food industry; (2). uses three theories, i.e. input–process–output (I–P–O) model (McGrath and Kelly, 1986), service-dominant logic (SD-L) (Vargo and Lusch, 2004), cocreation design...
