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Keywords: Services marketing
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Journal Articles
Factors important for the selection of fast food restaurants: an empirical study across three cities of Pakistan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (9): 1251–1264.
Published: 31 August 2012
..., friendliness/courtesy, convenience of locations, variety of menu items, availability of healthy/nutritious food, and overall appeal to children were studied. © Emerald Group Publishing Limited 2012 Services marketing Customer preferences Customer behaviour Fast food Restaurants Culture...
