... on willingness to pay is analysed using univariate tests and regression analysis. Pricing strategies are compared using a Monte Carlo simulation. Findings The results of this study show that freshness largely determines consumers' willingness to pay and price sensitivity. This renders dynamic pricing...

... the waiting time standards of an actual upscale restaurant. Design/methodology/approach The authors applied a simulation model to present the consequences of restaurant capacity decisions based on waiting time standards. Arena Simulation Software, licensed by Rockwell Automation, was used for modeling...

.... Design/methodology/approach The performance is evaluated through a discrete event simulation model, which mirrors a part of one of Norway’s largest grocery retailer and uses their POS data to reflect a realistic demand pattern of 232 stores for one year. Findings The findings indicate that a current...

...Amy-Jane Troy; Joe Bogue Purpose – The purpose of this paper is to utilise market-oriented methodologies and simulation analysis to generate information regarding consumers’ attitudes, opinions and preferences towards novel β-glucan-enriched breads. Design/methodology/approach...

... Lamb Organic Simulation Product differentiation Spain New food consumption tendencies in recent years show that consumers emphasise a preference for higher quality products (Grunert, 2002 ; Roosen, 2003), healthier ones (McCluskey and Loureiro, 2003), and those that respect the environment...

... capacities (due to epizooty) and customer demand (due to customer anxieties and fears) caused by a sanitary crisis. Design/methodology/approach A simulation model based on the system dynamics principles of Forrester is developed and applied to the French chicken meat supply chain suffering an Avian...

... by analysing the degree of influence that various factors have on attitudes towards the purchasing of wine. © Emerald Group Publishing Limited 2008 Wines Country of origin Consumer behaviour Simulation Spain Product differentiation Spain is the country that dedicates the greatest...

...Gabriella Vindigni; Marco A. Janssen; Wander Jager An approach is introduced to combine survey data with multi‐agent simulation models of consumer behaviour to study the diffusion process of organic food consumption. This methodology is based on rough set theory, which is able to translate survey...