... chicken farming. This study applied a descriptive cross-sectional research design aimed at identifying the factors influencing the choice of market channels by improved indigenous chicken farmers in Baringo County, Kenya. Smallholder farmers Market channels Multinomial logit...

... varieties. The purpose of this paper is to examine smallholder farmers’ motivations to invest in the purchase of quality seed of new potato varieties, and if the motivational structure differs by gender. Design/methodology/approach The paper used means-end chain (MEC) theory combined with goal priming...

...Raffaele Dicecca; Stefano Pascucci; Francesco Contò Purpose – Smallholder farmers often deal with lack of information and knowledge, weak financial capacity and limited collaboration and network orientation. This is hampering their ability to adopt or co-develop innovation, and to participate...

... granulated brown sugar (panela). The Western Honduras sugar market was studied, from the supply and demand side, in order to particularly understand consumer preference which is considered a key to increase smallholder farmers’ income in rural areas. Design/methodology/approach – The research included...