.... This paper delves into the social factors driving this trend, employing the rational of habit theory to provide a comprehensive understanding of NoLo wines consumption as a social behaviour among Italian millennials. Design/methodology/approach The research design comprises symmetrical and asymmetrical...

... on the international fad, for example, in terms of its characteristics, innovativeness and response to demand. The consumer also plays a significant role in the fad due to his/her social behavior and ability to adopt products. It is also very important to consider countries, mainly, due to the distances between...

...@brunel.ac.uk © Emerald Group Publishing Limited 2010 Plants Consumer behaviour Greece Fast moving consumer goods Social behaviour Flowers have been used for sympathy, congratulations, courtship and worship reasons as well as given as gifts and used for the interior decoration of homes...