...Saleh Bazi; Razaz Waheeb Attar; Nawal Abdalla Adam; Nick Hajli Purpose This study aims to investigate the latest breakthroughs in social commerce by examining the characteristics of consumers' social self-identity factors in the food and beverage sector. The objective is to examine how social self...

...Faradewi Bee A. Rahman; Mohd Hafiz Hanafiah; Mohd Salehuddin Mohd Zahari; Lovelyna Benedict Jipiu Purpose This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers. Design/methodology/approach...

...Razaz Waheeb Attar; Mohana Shanmugam; Nick Hajli Purpose Social media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase...

...Farid Shirazi; Nawal Abdalla Adam; Mohana Shanmugam; Carsten D. Schultz Purpose Social commerce has seen a prosperous growth following the rise of social media, in particular, social networking sites have established novel ways to communicate and transact between firms and people. The rise of new...

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