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Keywords: Social desirability
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (4): 897–909.
Published: 16 May 2019
...Jacopo Cerri; Francesco Testa; Francesco Rizzi; Marco Frey Purpose Surveys measuring consumers’ preferences for sustainable food might suffer from socially desirable responding. Social desirability stems in part from social norms about sustainable lifestyles, when respondents need approval from...
