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Keywords: Social desirability bias
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Journal Articles
British Food Journal (2019) 121 (8): 1936–1950.
Published: 26 June 2019
... meat, Humanely-raised meat, produce that could be traced back to the farm and gluten-free food. Besides standard socio-demographics, environmental preferences, impulsive buying, religiosity, spirituality, privacy concerns and social desirability bias (SDB) measures were used to predict buyer interest...
Journal Articles
British Food Journal (2018) 120 (5): 999–1014.
Published: 08 May 2018
... factor, and a privacy concern factor were linked with non-GM but not organic food attitudes. Social desirability bias was also significant. The genetically engineered food model identified some unique linkages with the control variables, suggesting that these terms may not improve consumer confidence...

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