Keywords: Social dilemma
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Journal Articles
British Food Journal (2019) 121 (1): 199–217.
Published: 02 October 2018
..., by illustrating the mechanisms of religious influences (i.e. intrinsic religious motivation) on consumers’ intention to participate in Islam-driven boycott. Religion Muslim consumers Boycott Social dilemma Intrinsic religious motivation Consumer boycotts of select US brands have persisted for more...

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