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Keywords: Social goals
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Journal Articles
Understanding household food waste reduction behaviour: the role of individuals’ personal goals and their readiness for change
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4284–4312.
Published: 22 August 2025
... limitations/implications This study integrates the transtheoretical model and theory of reasoned goal pursuit in FW analysis, offering perspectives on sustainable consumption based on consumers’ willingness to change. It emphasises individual goals, social goals and motivation as behavioural determinants...
Includes: Supplementary data
