...Migena Proi; Silvia Coderoni; Maria Angela Perito Purpose Despite the growing research on cultured meat, the psychological factors influencing consumer behaviour are still underexplored. This study investigates how anticipated social identification, openness to other cultures and locavorism shape...

...) uncertainties (for an overview, refer to Bryant and Barnett, 2020), we argue that normative approval as a social insurance mechanism might help reduce such barriers amongst consumers. Leonore Lewisch can be contacted at: leonore.lewisch@students.boku.ac.at Cultured meat Social norms Social...

... population (n=492). Respondents filled out a questionnaire on: perceptions of fresh fruit and vegetables; interest in, knowledge of, and trust in, antioxidants and fresh fruit and vegetables; domain‐specific innovativeness and social identification; means of communication; and information‐seeking...