...Migena Proi; Silvia Coderoni; Maria Angela Perito Purpose Despite the growing research on cultured meat, the psychological factors influencing consumer behaviour are still underexplored. This study investigates how anticipated social identification, openness to other cultures and locavorism shape...

... Social identification Dietary identity Global meat consumption has doubled since the beginning of the 21st century (Chemnitz and Becheva, 2021) and is expected to further grow by 76% until 2050 (Cherlet et al., 2018). Amongst other aspects, this development seems contradictory...

... population (n=492). Respondents filled out a questionnaire on: perceptions of fresh fruit and vegetables; interest in, knowledge of, and trust in, antioxidants and fresh fruit and vegetables; domain‐specific innovativeness and social identification; means of communication; and information‐seeking...