... time differentiating themselves from other groups (outgroups). This concept ‘may apply to any social group and it mixes neatly with the social identity theory concept of ingroup favoritism’ (Lantz and Loeb, 1996 , p. 375). The term ‘consumer ethnocentrism’ was first introduced by Shimp (1984...

... foods. In total, 512 completed responses were obtained for data analysis. Findings Strongly defined social identity and role identity are significant antecedents of consumers’ health consciousness and socially responsible consumer behavior (SRCB). This finding explains why organic shoppers value...