... of the CC BY 4.0 licence. Social media marketing Consumer engagement Food and beverage industry Public health Faculty of Medicine and Health, University of Sydney 224079 - FMH Start-up Scheme http://dx.doi.org/10.13039/501100021071 Funding: This work was supported...

...Philip Mubiru; Pramod Goyal Purpose This study aims to explore the impact of three dimensions of social media marketing, interaction, trendiness and customisation, on customer purchase intention, mediated by customer engagement within Uganda’s fast-food sector. Design/methodology/approach...

..., companies are increasingly relying on social media marketing. Guttmann (2021) reported that billions of dollars are spent on social media advertising in the US every year, and the advertising fee reached nearly 40 billion U.S. dollars in 2020. The rest of this paper first reviews the related...

... marketing in the agri-foood sector. Social media marketing Qualitative analysis Cross-cultural study Short food supply chains Table I Some differences among the selected countries Country Total population (millions) Internet users (% of total population) Social media users...