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Keywords: Social media marketing activities
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (8): 2819–2840.
Published: 20 May 2025
...The-Bao Luong Purpose This study investigates the mediating role of quality of life in the relationship between small and medium-sized enterprises’ online marketing capabilities, specifically social media marketing activities (SMMA) and consumer behavior, based on the stimulus-organism-response...
