... t-test and PROCESS analyses were used to examine differences in perceived helpfulness and test the proposed sequential mediation and moderated mediation effects. Findings Voice–text reviews were generally perceived as more helpful than text-only reviews. Although neither social presence nor...

... (eWOM) quantity, eWOM credibility and eWOM quality timeliness on consumers’ social presence (SP), autonomy (AU), competence (CO), relatedness (RN) and visit intention (VI) in the context of micro-celebrity restaurants. Design/methodology/approach To assess the research model, the study adopted...