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Keywords: Social self-identity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (8): 3050–3068.
Published: 02 March 2023
...Saleh Bazi; Razaz Waheeb Attar; Nawal Abdalla Adam; Nick Hajli Purpose This study aims to investigate the latest breakthroughs in social commerce by examining the characteristics of consumers' social self-identity factors in the food and beverage sector. The objective is to examine how social self...
