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Keywords: Sociocultural
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Journal Articles
Mohammad Soliman, Naayama Al-Ghafri, Alicia Orea-Giner, Hafidh Al Riyami, Musallam S. Hawas Al-Aamri
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4417–4440.
Published: 25 October 2024
... The research identifies key sociocultural, economic and marketing factors that significantly influence consumer engagement with street food. It highlights how traditional elements, such as local customs and societal norms, interplay with contemporary marketing strategies to shape consumer preferences...
