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Keywords: Soy based dietary supplements
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Journal Articles
Journal:
British Food Journal
British Food Journal (2012) 114 (1): 143–161.
Published: 20 January 2012
...Jae‐Eun Chung; Leslie Stoel; Yingjiao Xu; Jing Ren Purpose The purpose of this paper is to model Chinese consumers' purchase intentions for imported soy‐based dietary supplements (DS) based on the theory of planned behavior (TPB) and the health belief model (HBM). The central hypotheses...
