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Keywords: Soy sauce
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (6): 2152–2169.
Published: 27 January 2021
...Chavis Ketkaew; Peerapong Wongthahan; Amporn Sae-Eaw Purpose Here the authors investigate the effects of a visual color cue (brown color) on saltiness expectations, emotional responses and purchase intention of commercial soy sauce products. Design/methodology/approach The study enrolled 100...
