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Keywords: Stages of change
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4284–4312.
Published: 22 August 2025
... (Davison and Sharp, 2020). TTM provides a dynamic framework for analysing food waste by segmenting consumers based on their readiness to change unsustainable behaviours (Pearson and Amarakoon, 2019). Unlike behavioural intention, readiness assesses the actual stage of change, considering actions...
Includes: Supplementary data
