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Keywords: Store image
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Journal Articles
Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (8): 2764–2784.
Published: 20 January 2023
... the existence of links between technological innovation and sustainability and its consequences on variables of paramount importance in the retail sector such as store image and loyalty towards the establishment. Moreover, we examine if the strength of these relations differs across store formats. Design...
