... implications – Millers and growers need to become genuine partners and work jointly on the issues that challenge the system to realise the full potential that is embedded in the system. Originality/value – VSM has not been applied in the sugar industry context and the amount of researches that explore...

... to be assessed (Faisal et al., 2007). Zolkos (2003) emphasises the need to identify and develop collaborative contingency plans for both internally and externally provoked risks. Collaboration Sugar industry SCCI Supply chain Sugar Supply chain management Sugar production from...