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Keywords: Survey research
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (3): 926–942.
Published: 02 November 2020
... consumption and purchasing behaviour Wine-related preferences and behaviours Survey research Market segmentation Clustering The world wine market is also very complicated and unique (Johnson et al., 2017). It is extremely fragmented by a great number of companies, brands and variety...
