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Keywords: Sustainable consumer behaviour (SCB)
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Journal Articles
Alena Filipová, Karel Helman, Veronika Mokrejšová, Milan Postler, Přemysl Průša, Tomáš Sadílek, Jiří Zeman
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 230–247.
Published: 19 March 2025
... is a decisive factor for purchasing Fairtrade chocolate among Czech students. Design/methodology/approach This study aimed to examine the relationship between the anticipated conspicuousness of sustainable consumer behaviour (SCB) and willingness to pay (WTP) for Fairtrade chocolate in the stimulus–organism...
