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Keywords: Sustainable marketing
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–20.
Published: 17 March 2026
... Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Technology acceptance model Sustainable marketing Credence goods Agri food Authenticity signalling Financial Support: There was no specific funding for this study. Artificial Intelligence...
Includes: Supplementary data
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (5): 1923–1940.
Published: 09 May 2023
... (Zubair et al., 2020) and their purchasing behaviour (doPaço et al., 2019). Green food Social media Consumer behaviour Sustainable marketing Theory of planned behaviour Smart PLS Türkiye With the globalisation experienced throughout the world, environmental...
