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Keywords: Switching barriers
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Journal Articles
Does switching-intention result in a change in behaviour? Exploring the actual behavioural shopping patterns of switching-intended customers
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Journal:
British Food Journal
British Food Journal (2017) 119 (12): 2903–2917.
Published: 04 December 2017
... on cross-shopping. Switching barriers are factors that make it difficult or costly for customers to replace retail providers (Baltas et al., 2010 ; Jones et al., 2000 ; Rhee and Bell, 2002). Numerous studies have investigated the moderating effects of switching barriers...
