...Jiaying Zhou; Ryo Sakiyama; Mingqi Ye; Wirawan Dony Dahana Purpose This study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between food providers through its impact on switching costs, variety-seeking tendencies and exposure to competitors...

... the influence of food values on satisfaction (both with the purchase and with the establishment), switching costs and loyalty. To this end, a sample of 708 consumers, collected through online questionnaires in Spain, is analysed using various descriptive statistics and causal models. Findings The findings...