Skip to Main Content
Keywords: Switching intention
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
British Food Journal (2021) 123 (12): 3954–3969.
Published: 10 May 2021
... that provide a positive or negative hedonic value will influence positive word of mouth (PWOM), switching intentions (SI) and willingness to pay (WTP). Design/methodology/approach Two survey-based experiments using student (N = 112) and general restaurant consumer samples (N = 270) were...
Journal Articles

or Create an Account

Close Modal
Close Modal