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Keywords: Switching intention
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Journal Articles
The impact of hedonic dining experiences on word of mouth, switching intentions and willingness to pay
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (12): 3954–3969.
Published: 10 May 2021
... that provide a positive or negative hedonic value will influence positive word of mouth (PWOM), switching intentions (SI) and willingness to pay (WTP). Design/methodology/approach Two survey-based experiments using student (N = 112) and general restaurant consumer samples (N = 270) were...
Journal Articles
Does switching-intention result in a change in behaviour? Exploring the actual behavioural shopping patterns of switching-intended customers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2017) 119 (12): 2903–2917.
Published: 04 December 2017
...Hayiel Hino Purpose The purpose of this paper is to investigate the relationship between switching intention and actual behaviour in the grocery shopping context. In particular, the study examines how switching intention drives customers to either replace the current store or cross to others...
