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Keywords: TIB
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1185–1198.
Published: 21 February 2020
... (TIB), developed by Triandis (1977). Though TPB and TIB are both theories of behavior, a clear distinction still exists between them. According to Valois et al. (1988) , a model of TPB can be rightly used in gauging the impact of the relevant subject on the studied behavior without...
