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Keywords: Target market selection
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (8): 3301–3315.
Published: 09 July 2024
...Rahmi Baki Purpose Appropriate target market selection and classification are complex, time-consuming, and strategically important management decisions. The current study proposes and implements a new systematic approach that evaluates and ranks alternative markets’ potential to increase...
