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Keywords: Taste inference
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (9): 2979–2995.
Published: 22 February 2021
...Tong Chen; Gnel Gabrielyan; Mitsuru Shimizu; Ping Qing Purpose The purpose of this research is to investigate how biofortification claims impact consumer food taste inference and purchase intention. Based on the halo effect, the authors propose that food products with biofortification claims...
