Keywords: Taste perception
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Journal Articles

COO labeling as a tool for pepper differentiation in Germany: Insights into the taste perception of organic food shoppers

Heike Klöckner, Nina Langen, Monika Hartmann
Journal: British Food Journal
British Food Journal (2013) 115 (8): 1149–1168.
https://doi.org/10.1108/BFJ-07-2011-0175
Published: 02 August 2013
...). A high familiarity with the product's country of origin, e.g. the home country, will lead to an increasing demand for products from this country (Ganesh, 1997 ; Liefeld, 1989). Country of origin Organic consumer Pepper Taste perception Willingness to pay Germany Organic foods Food products...
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