... Goods Paradox”: how AI-driven marketing affects the consumption of agri-food products with unverifiable sustainability claims. (2) Introduction of E-TAM, an extension of TAM to present a new model aimed at increasing the performance of the technology acceptance model in AI-mediated consumer contexts...

...–mooring theory, protection motivation theory and technology acceptance model to construct a robust framework for assessing consumer behaviour towards OFDP during the pandemic. Design/methodology/approach Data were collected from 585 Taiwanese consumers. The proposed conceptual framework was tested...

... for railway passengers to revolutionize food services on Indian Railways. This study examined the factors influencing the adoption of a food delivery app specifically designed for Indian railway passengers. Design/methodology/approach This study employs the Technology Acceptance Model (TAM) to examine...

... the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) has been applied to OFDS consumers (Lee et al., 2023 ; Su et al., 2022 ; Troise et al., 2021). This comprehensive approach helps explain the intention to continue using these services in the future...

...Won Seok Lee; Myungkeun Song; Joonho Moon; Ruohan Tang Purpose This study explores food delivery app users and technology acceptance model as a theoretical underpinning. This study thus investigated the determinants of usefulness, ease of use and intention to use for food delivery app service...

...Han Wen; Sanjukta Pookulangara; Bharath M. Josiam Purpose Guided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing...

... 15 08 2021 15 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Smart shopping Technology acceptance model Grocery shopping apps Technology adoption In the midst of the new normal brought on by coronavirus disease 2019...

...Ipek Kazancoglu; Emel Kursunluoglu Yarimoglu Purpose The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM). Design/methodology/approach The questionnaire consisted of constructs taken from the existing literature...