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Keywords: Technology continuance theory (TCT)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 407–425.
Published: 13 October 2025
... Technology Continuance Theory (TCT). The intent is to analyze the competition and technological advancement engagement advocacy landscape in relation to the aforementioned factors in question. Design/methodology/approach A quantitative cross-sectional design was implemented for this study, along...
